Investment Products
A wide variety of investment products exist to help you achieve your financial goals. Learn more about many investment products in the menu on the left.
The main categories of investment products are:
- Stock
- Bonds
- Mutual Funds and ETFs
- Insurance Products such as Variable Annuities
Every investment product has its own general set of features including level of risk and anticipated returns.
- Risk and Return. Risk means how safe your money will be and return is how fast your money will grow. Generally, as investment risks rise, investors seek higher returns. Be careful, you can lose all the money you invest, including your principal.
Risk and return aren’t the only considerations when deciding what types of investment products to invest in. You may also want to consider:
- Fees. How much it costs to invest
- Asset Allocation. Diversification of your overall financial situation.
- Liquidity. How easy it is to buy and sell the product.
- Fraud. Potential for investment fraud.
